Search Engine Marketing (S.E.M.) is paid search engine advertising and is also referred to as Pay Per Click (PPC) advertising. Google Ads (formerly known as Adwords) is the most well known form of PPC and most businesses that are aware of online strategy are currently using Adwords to generate extra traffic to their website.
In recent times, we’ve moved some or all of our customers’ budgets into facebook advertising, which works on the same Pay Per Click system. Whilst not every business is suited to social media platforms facebook ads can have more advanced demographics than Google Ads in some instances. People spend alot of time on their facebook feeds and as such it’s possible to place an advertisement for your business or service right where people are looking.
There are other forms of S.E.M. such as Bing Ads, Instagram ads and others, but Google and facebook are the clear choice for most businesses at the moment.
Most small businesses have cut back or completely eliminated their Yellow Pages advertising and as such are now redirecting that money into Pay Per Click advertising to keep the phone ringing (on the emails arriving!).
We can target search phrases that are relevant to your business as well as implementing other demographics such as location to ensure that if you do pay for a “click” to your website that it’s likely to be a potential customer rather than a waste of money.
We are very experienced at setting up Google Ads and we carefully hand select the phrases that will be used in your Google Ads campaign to ensure the campaign is cost effective. We also implement tracking techniques to allow us to analyse and dissect a visitor’s behaviour. This allows us to make further refinements to improve your enquiry rate in the long term.
Generally a combination of both SEO and S.E.M. will reap the most rewards for customers that are committed to generating business via their online presence.