Email marketing is a commonly overlooked marketing tool that has the power to provide additional sales to most businesses if executed correctly.
Get more from your Email Marketing
Email Marketing is often thought of as simply “spam” by skeptics, but, to those in the marketing industry, it is seen as a crucial part of many promotional campaigns. The reach of your campaign starts with the quality of your data. We can cleanse your data to ensure you reach as many contacts as possible and help you segment it to allow you to send out more targeted campaigns in the future. If you don’t have any data yet we can provide marketing ideas on how to run a data collection campaign or can add the relevant subscribe links and forms to your website.
We have experience in executing regular or one off bulk email campaigns for our customers. Quite often we will also create a customised landing page to further improve the success of the campaign by creating content that is more relevant to the email message.
It is important to get the right mix within any marketing email to ensure maximum open rates and then also to try to encourage the customer to read the email and then act in the manner we hope they will.
Email newsletters or promotional campaigns can be designed to include personalised messages and links to a variety of website pages to make the recipient more likely to open or be engaged by the email.
Analytics are provided back to the client showing the open rate and click throughs of the entire campaign. In simple terms that means we can see who opened the email and whether they clicked through to any website links that were included in the email.
Facebook Marketing Campaigns
Many small business owners and marketing employees have paid to “boost” a post or “get more likes” in the past but sometimes we have to question what the aim of this activity was.
The way we look at it, is that any money you spend on advertising should at least have a measurable return. If you are paying to get more likes how do you think that is going to assist your business in the future? Possibly you will have a greater reach to a larger audience for your big upcoming campaign? What we do know is that just because people “like” your page it does not guarantee they will see any future “unpaid” posts. Whatever your motivation is, the most common mistake most people make with paid facebook content is that they haven’t properly planned out how they will achieve a return on their investment.
We can co-ordinate your facebook campaigns to ensure that the right approach is used and that the right Call To Action is used to ensure you give yourself the greatest chance of getting good returns.